What's my name / About

Portrait of a man with glasses in a denim jacket

Who we are

Most places are designed to look distinctive. They sound generic.

I’m Clement Nadjo. I founded Aesthetic Music Collective at the intersection of brand thinking and musical curation.

For over 15 years, I’ve worked across product, culture, and perception ; leading new product development through design thinking, and shaping editorial direction as Editor-in-Chief of a leading hip-hop magazine in France.

As a DJ, I came to understand music differently: as an instrument of atmosphere, connection, and memory.

We think of sound as a brand decision, not a decoration.
That idea became Aesthetic Music Collective.

We don’t create playlists.

We design sonic identities.

Each soundscape is curated, licensed, and operationally seamless — aligned with the character of a place.

Music becomes inseparable from the experience, and the atmosphere stays with your guests long after they leave.


The Feat / Our partners

Our Core
Backbone

We work with trusted partners — valued for their proven track records and catalog — to keep every sound experience licensed, seamlessly deployed, and easily managed across venues, zones, and schedules.

Soundtrack

Soundtrack.io is our trusted partner, handling licensing and powering a seamless, scheduled in-venue player.

With that foundation, AMC shapes your sonic identity by curating music, setting guardrails, and refining the experience over time to match your brand DNA.

the Branding Expedition

As a Brand & Experience Designer dedicated to hospitality, Capucine crafts visual identities that define the soul of your venue. Together with The Branding Expedition, we give your branding an immersive dimension — bridging visual brand identity and signature soundscapes.

Atelier Public House

As a Creative Studio dedicated to hospitality, Atelier Public House builds brands that make hotels, restaurants and hybrid venues genuinely desirable. Because great hospitality is felt as much as seen, they partner with Aesthetic Music Collective to give every place a signature sonic identity.

More partners to be announced

We're expanding our network: new collaborations are coming shortly.
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The Beat / Clients

Selected
Work

From boutique hotels to cultural venues,
we design sonic identities that shape atmosphere, guide experience, and create lasting memory.